Lech & Zürs

Friends & Fools

Together for new culinary art

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What does it take to promote a new idea? Someone to believe in it, of course. Better even friends and family to back it up, give tips and maybe even lend a hand. "Friends and Fools" is exactly that: a community where everyone can contribute, collaborate, and add their creative thoughts. Everyone working towards the same goal: finding the ultimate, alpine taste where the concepts of "back to the roots" and "into the future" play a role in the kitchen, a kitchen that doesn't just process but also produce. Sustainably, self-supporting, and back to the agricultural roots - that's the way back to a tastier world the members have vowed to promote.